• Find a Chapter

Mailing List

For updates and special offers



photo_aboutus.jpg

About FRLA

The Florida Restaurant & Lodging Association is among the most influential trade associations in Florida. The association was established in 1946 to represent the restaurant industry. Since that time, the scope of FRLA’s representation has expanded to include the entire hospitality industry including lodging establishments, restaurants and thousands of suppliers to the industry. The association counts among its members some of the largest businesses in each of these categories.

The power and influence of FRLA is indisputable with a legislative track record to back it up. Led by CEO Carol Dover and an active Board of Directors, FLRA has been effective in influencing legislation that has saved the industry $1.2 billion in taxes and fees over the past 10 years.

Florida’s hospitality industry represents:

  • A 57 billion dollar industry
  • 20% of Florida’s economy
  • 3.4 billion dollars in sales tax revenue
  • More than 900,000 employees - Florida’s largest employer.

With numerous local chapters and dual membership in the National Restaurant Association and American Hotel & Lodging Association FRLA members are offered unlimited opportunity for involvement. Association members enjoy a variety of benefits including discounts on products, services and training; free tickets to the annual trade show; accessible insurance; state, local and federal government representation; networking opportunities, special events including seminars, golf and fishing tournaments, parties and much more. The association is committed to safe-guarding the needs of the hospitality industry and improving the business climate.  To learn more about FRLA, call 888-372-9119 to find out how you can get involved.

  • Meet FRLA President / CEO Carol Dover

    Carol B. Dover, FMP President/Chief Executive OfficerThe Florida Restaurant and Lodging Association Carol B. Dover has been President/CEO of the more than 10,000-member Florida Restaurant Lodging Association since July 1995. Dover is a professional association manager, a lobbyist, a former government insider, a Florida State University Dedman Sc...

    Read more...
  • FRLA Board Members

    Directory of Board Members coming soon.

    Read more...
  • Allied Members Council

    The Allied Member Council is composed of an elite group of allied members that serve as an advisory council to the FRLA Board of Directors. All AMC members have been selected by the Chairman of FRLA and the Vice President of Corporate Relations to represent the allied members of the association. Council members are invited to attend the three annua...

    Read more...
  • FRLA Marketing Council

    Consisting of independent restaurateurs, hoteliers and marketing professionals, the Marketing Council was formed in 2010 for the purpose of answering two questions: How can FRLA help our members reach their customers? How can FRLA better reach our members? The Council is tasked with conception and implementation of solutions to help build and grow...

    Read more...
  • FRLA Insurance Council

    FRLA has scoured the state, vetted the players and found the group that is the best in class to handle FRLA members' insurance needs.We encourage you to allow them to provide an expert second opinion on your insurance. Our expert Council consists of 10 separate agencies with over 200 years of individual brokerage experience and more than $100...

    Read more...

Banner
Banner
Banner