The Florida Restaurant & Lodging Association is among the most influential trade associations in Florida. The association was established in 1946 to represent the restaurant industry. Since that time, the scope of FRLA’s representation has expanded to include the entire hospitality industry including lodging establishments, restaurants and thousands of suppliers to the industry. The association counts among its members some of the largest businesses in each of these categories.
The mission of FRLA is to Protect, Educate, and Promote the hospitality industry. The power and influence of FRLA is indisputable with a legislative track record to back it up. Led by CEO Carol Dover and an active Board of Directors, FRLA has been effective in influencing legislation that has saved the industry $1.2 billion in taxes and fees over the past 10 years.
Florida's hospitality industry represents:
- A $71.8 billion industry
- 23% of Florida’s economy
- $4.3 billion in sales tax revenue
- More than 1,000,000 employees – Florida’s largest employer
With numerous local chapters and dual membership in the National Restaurant Association and American Hotel & Lodging Association FRLA members are offered unlimited opportunity for involvement. Association members enjoy a variety of benefits including discounts on products, services and training; free tickets to the annual trade show; accessible insurance; state, local and federal government representation; networking opportunities, special events including seminars, golf and fishing tournaments, parties and much more. The association is committed to safe-guarding the needs of the hospitality industry and improving the business climate. To learn more about FRLA, call 888-372-9119 to find out how you can get involved.