As Theodore Roosevelt said, "Every man owes a part of his time and money to the business industry in which he is engaged. No man has the moral right to withhold his support from an organization that is striving to improve conditions within his sphere."

The value of a strong trade association can not be underestimated. In joining the Florida Restaurant & Lodging Association, you become a member of the organization that represents your business interests in Florida and nationally through our affiliate organizations, the American Hotel & Lodging Association and the National Restaurant Association. You will become part of a broad organization offering you access to benefits, partnerships, solutions and resources.

I hope that you will take this opportunity to begin letting the benefits of membership in FRLA work for your business.   On behalf of the entire staff of FRLA, we look forward to an opportunity to work with you.

– Dan Murphy, Vice President of Membership and Corporate Relations