Why Join
Membership that pays for itself.
FRLA stands behind Florida's hospitality businesses — with strong advocacy, significant savings, training for your team, and a community that has your back.
- Representing20,000+
- Member businesses
- Supporting$134 Billion
- Industry Economic Impact
- Employing2 Million
- Floridians
- Advocating1946
- 8 Decades of Wins
Who we serve
One association for all of Florida hospitality
FRLA has a membership built for you.
Restaurants & Foodservice
Independents and multi-unit operators alike — protect your margins, train your team, and cut costs on what you already buy.
Typical members
Independents · Multi-Unit & Franchises · Bars & Breweries · Caterers · Food Trucks
Hotels & Lodging
From boutique inns to resorts and management groups — advocacy on tourism, labor, and tax, plus the tools that move heads in beds.
Typical members
Hotels & Resorts · Boutique Inns · Management Companies
Allied & Suppliers
Vendors, distributors, and service providers — reach Florida's hospitality decision-makers and grow alongside the industry.
Typical members
Distributors · Technology · Insurance & Finance · Professional Services
Member benefits
Everything your membership unlocks
Here's how FRLA turns the strength of the whole industry into an advantage for your individual business.
Advocacy That Protects Your Bottom Line
FRLA is the unified voice for Florida's hospitality industry in Tallahassee and Washington, D.C. — tracking every bill, fighting costly mandates, protecting your team, and defending the industry on wages, tourism, taxes, and regulation.
Training & Compliance, Simplified
Food safety certifications; alcohol compliance, human trafficking, harassment training; and more — discounted for members and ready for your entire team.
Crisis & Disaster Support
Hurricane preparation, real-time emergency and regulatory alerts, recovery toolkits, and the FRLA Disaster Relief Fund — support before, during, and after the emergency event.
Savings That Pay for Membership
Member-only pricing on insurance, health care, payroll, credit card processing fees, utilities, supplies, and the services you already buy — discounts that matter to your bottom line.
Networking & Events
Local chapter and signature statewide events that connect you with peers, mentors, leads, and the people who move the industry.
Business Resources & Insight
Operational tools, HR and labor-law resources, industry insights, and member support — timely guidance from a team that knows Florida hospitality.
Dues & savings
Know your membership ROI.
See what you will pay and what you could save. Enter a few details for your estimated annual savings versus dues.
In their words
The value of FRLA, firsthand
FRLA gives our restaurant a seat at the table in Tallahassee — and savings that show up on our bottom line every single month.
When the hurricane hit, FRLA's recovery resources and disaster fund were there before anyone else. That's what membership means.
Put the entire industry behind your business.
Join the thousands of Florida operators who rely on FRLA every day.
Join FRLA todayNeed a hand renewing?
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