Hello and welcome to the Broward Chapter of the Florida Restaurant and Lodging Association.
I am thrilled to serve the hospitality community as Broward’s Chapter President this year. My involvement in the FLRA has brought tremendous value to my business but, more importantly to me as a business leader. Collaboration with like-minded individuals has fostered personal growth and new skills needed to navigate these transitional economic times. I encourage each of you to leverage your membership by becoming engaged with what is going on within our industry. Be more than a member, be a participant in helping our industry grow and increase the impact we have on forming public policy.
There are great opportunities for you and your Company to grow regardless of the sector of our industry you represent. Participating in any one of our committees is a guaranteed way for an Allied Member to reach real decision makers in the best hotels and restaurants in Broward County. As a hotel or restaurant operator, involvement puts you in the “driver’s seat” to showcase your location to new visitors, be the first to hear about legislative changes as well as learn about upcoming events.
Under immediate past president, Eduardo Fernandez’s leadership, the FRLA has developed strong relationships with our Community Leaders and State Association, resulting in the Broward Chapter enjoying a more impactful presence than ever before.
I challenge each of you to join me in keeping the momentum going as we uphold and confirm our mission to Protect, Educate and Promote the hospitality Industry in our County, Region, and State.
Deerfield Beach, Florida