In the News

VISIT FLORIDA Launches Aggressive Marketing Plan Following Hurricane Irma

On September 19, at the direction of Governor Rick Scott, VISIT FLORIDA announced an aggressive new marketing campaign to highlight the Sunshine State following Hurricane Irma. The multi-phased campaign will be paid for with existing VISIT FLORIDA funding and include digital, social, broadcast and traditional components in both domestic and international markets. It will begin Read More

After the Storm: Hurricane Irma Relief Efforts Underway

First and foremost, we hope that you and your loved ones are safe. The Florida Restaurant & Lodging Association (FRLA) is working closely with Governor Scott, State and local officials and industry partners to begin relief efforts. To assist with the recovery process, FRLA has compiled the following resources: Ask for help. As a part of Read More

Know Before the Storm: FRLA’s Hurricane Irma Resources

As Florida prepares for a direct hit from Hurricane Irma, it’s critical that our visitors, residents, businesses and employees become familiar with the resources available to them before, during and after this life-threatening storm. FRLA has compiled the resources below to stay safe: Stay informed. Visit to find Florida’s Division of Emergency Management. Text FLPREPARES to 888777 to receive updates via Read More

FRLA Urges Members to Prepare for Hurricane Irma

Hurricane Irma has strengthened into a Category 5 storm with winds reaching more than 185 mph. Governor Rick Scott has declared a State of Emergency for all of Florida’s 67 counties. While the exact path of this storm is not yet known our industry must be prepared for the worst and we must stand ready Read More