Welcome to the Southwest Florida Chapter
We are dedicated to protecting, promoting, and educating Florida’s hospitality industry. We achieve our prime directive through the hard work and dedication of our officers, board members, committee chairs, committee members and general membership who all have a special place in their hearts for the necessary work of the FRLA.
UPDATE: The Southwest Florida Chapter is becoming three new chapters! Paradise Coast Chapter (Collier County), Gulf Island Coast Chapter (Charlotte & Glades County), and the Lee Chapter (Lee County + Lee County Hotel Association). We appreciate your patience as we work to update our website.
Please contact Lois Croft for more information or to become involved today!