The new website was built around three goals:

1. inform and educate the industry on issues of importance to their businesses
2. clearly demonstrate the benefits and value of FRLA membership – member-exclusive features are indicated with a green **
3. encourage members to do business with each other by facilitating communication and deal-sharing between members
4. create opportunities for members to promote their businesses, products and services to others in the industry – paid marketing opportunities are indicated with a gold *

All of the original features are there – Government Relations, Education & Training, RCS, SafeStaff, Educational Foundation and Events. Below are new features found on FRLA.org. Please take a few minutes to see all that the new FRLA.org has to offer!

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Information and Education

FRLA News – updated daily with breaking news affecting the hospitality industry

Capitol Dish – video updates of events, education and industry happenings

Hospitality Hotline – archives of all past issues of the official eNewsletter – if you do not receive the Hospitality Hotline, you can subscribe with the button on the left margin throughout FRLA.org

FRLA Magazine – full online issues of the Florida Restaurant & Lodging magazine, searchable by keyword with easy reprint of articles

Member News*** – feature of noteworthy member news including staff promotions, new product launches, new location opening, member events and more

Oil Spill News – the most current, breaking information on the Gulf Oil Spill including claims information and government resources

Search Archives – easily locate past and current information by topic. With the key word search feature in the upper right corner.

RSS Feeds – sign up to receive news updates right to your desktop by choosing an RSS Feed for News, Events, Education and Training or other area of interest – look for the RSS icons throughout the website.

Event Calendar – a comprehensive listing of all FRLA state and regional events as well as all education and training courses. The calendar can be sorted by chapter, education-only or all FRLA events. Bookmark this page for a complete view of all that FRLA is doing around the state!

Webinar Library – view past webinars in the new Webinar library.

Social Media Marketing Educational Webinar Series – train your staff in Social Media Marketing with these informative classes.  Topics include SEO, managing your brand online, revenue management and more.

Member Value

Member Exclusive Content

Register for Your Personal Log-in to access members-only features.

As an FRLA member, you’ll receive access to exclusive content and other website features, including a forum where you can connect with other members.

Visit FRLA.org/register to create your username and password. You’ll need to use the email associated with your membership when you register (hint: it’s the email address where you received this FRLA email). If FRLA does not have your email, directions on the site will show you how to submit your email address to gain access.

Once you’ve registered, you can log-in to the website at FRLA.org/login (hint: bookmark this link for quick access).

Member Exclusive Discounts – FRLA encourages members to do business with other members. Several members offer exclusive discounts to fellow FRLA members. These cost-saving offers can be found in the

Industry Marketplace Member Exclusive Discounts.

Resources – this section will continue to grow with links to informational white papers**, solutions, cost-saving tips, great web links, and more. As valuable information is added, member-exclusive content will expand.

Connecting Members

Member Discussion Forum** – a place for members to come together, share ideas, do business and discuss issues important to our industry. A member login is required to view and access the forum.

Industry Marketplace – a listing of all FRLA member-suppliers – with many member-exclusive discount offers! Listing upgrades* and banner advertising* are available. See rate card posted in the Marketplace or contact Asheta@frla.org.

Link to Us – easy instructions for applying the FRLA.org logo and link to your website. Please help us spread the word about FRLA by including a link to the site!

Banner advertising – three banner ad sizes are available throughout the website.  View the rate card or contact Asheta@frla.org for advertising opportunities.

Member Directory – a state map of FRLA members by region. The possibility of  including online dining and hotel reservation options are being discussed.

Regional Director Map – connect with the members in your area or receive local support by contacting the Regional Director for your region.

Chapter website – individual chapter sites are accessible through the Find a Chapter drop down on the left margin throughout the website.

Stay Informed!

Sign up for the all NEW Hospitality Hotline email newsletter!!

If you don’t currently receive Hospitality Hotline, FRLA’s official weekly eNewsletter, either we do not have your email address, or your copy is being blocked in your spam filter.

To sign up to receive the newsletter, you can subscribe through the Hospitality Hotline, button on left margin throughout the website.

If you know you are subscribed and still do not receive the newsletter, try adding info@frla.qm4.net to your Address Book or Safe Sender list.

Archives of Hospitality Hotline can be viewed in FRLA News on the website.

Coming Soon!

FRLA Industry Classifieds – buy, sell, hire and find a business partner.  The source to connect to others in the industry. Watch for it!

Online Training – development of online food safety training is underway. Watch for new opportunities to train your staff online through FRLA.org!

We hope that you find the new FRLA.org to be a valuable resource for your business. Please direct comments, questions and suggestions to Alliah Sheta at Asheta@frla.org.