Search Engine Marketing Concepts and Tactics
This course covers the fundamentals of search engine marketing in a straightforward and easily
understandable way. Intended for restaurant and lodging owners, operators and marketing personnel.
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This webinar covers the basic concepts and terminology of Search Engine Marketing including demonstrations
of SEM in practice and explaining why SEM can be a powerful and cost-effective tool in your marketing toolbox.
Materials Provided: A glossary of SEM concepts and terms
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The advanced webinar builds on the terminology and concepts presented in SEM1 to cover in-depth how to
maximize the ROI for your SEM campaign. What kinds of ad creative to use, what offers work best, as well
as how to measure and refine your SEM program.
Materials Provided: 15 Best Practices for Search Engine Marketing Campaigns
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This webinar uses three case studies to explore the dos and don'ts of Search Engine Marketing for
restaurateurs and lodgers. Learn how you can maximize your return on investment from SEM and stop
spending money on programs that don’t yield measurable results.
Materials Provided: SEM worksheet and Checklist
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Social Media Marketing, User Generated Content and Reputation Management
This course covers the broad spectrum of social media marketing opportunities available to
restaurateurs and lodgers. The webinars in this course will expose you to websites and tools
you can use to build and manage your social marketing as well as hands-on tactics for maximizing
your benefit.
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What exactly is "social marketing", and how is it relevant to my business? Cut through the buzzwords
and get an understanding of what "social marketing" means, why it's an opportunity for your business
and what sites and tools are available to you.
Materials Provided: Glossary of social marketing terms and list of sites to visit |
Course participants can choose from SOCIAL2A or SOCIAL2B. |
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Targeted specifically to restaurant marketers, this course goes step-by-step through setting up
profiles for your business with foursquare.com and shows you exactly how you can attract new
customers and reward your most loyal customers. Also covers other location-based services.
Materials Provided: How-To: Foursquare.com business accounts
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Targeted specifically for lodgers, this webinar covers the concepts and tactical concerns for
properties using social messaging to communicate with guests while on-property. Instead of creating
posters for your guests, talk to them directly with powerful social media tools. Webinar covers
available technologies and companies as well as industry examples for leisure and group.
Materials Provided: List of available tools, companies and social etiquette checklist
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Dive into an educational and tactical webinar showing why online reputation management is so important
to restaurants and accommodations today. Learn where to go to claim and manage your listings as well
as how to respond and manage bad reviews and customer complaints.
Materials Provided: List of sites to claim your listing and how-to
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Managing Revenue for Lodgers
The revenue course covers the ins and outs of managing revenue for accommodations. Learn what
tools are available to you, how to interpret data, how often to change your rates and how to
maximize your occupancy and revenue.
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Webinar content to be determined...
Materials Provided: Materials Provided
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Webinar content to be determined...
Materials Provided: Materials Provided
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Webinar content to be determined...
Materials Provided: TBD |
