February 2012 Marketing Summit
Join us on February 6, 2012 at the Wyndham Tampa Westshore hotel for the next FRLA Marketing Summit
The FRLA Marketing Summits are hosted by the FRLA Marketing Council
The summit will kick off with a reception the evening of February 5, 2011 with a Super Bowl themed party and end the afternoon of February 6th. We will cover a number of topics including SEO, social media, online reviews, the liabilities of social media for your business and much more! Click here to see what past attendees said about the summits.
To make your hotel reservations, please call the Wyndham at 813-289-8200 The FRLA rate is $149/night (2/5/12- 2/7/12)
For a list of featured presenters, please click here
Click here to register now
$69 for FRLA members
$79 for non- members
Marketing Summit Agenda
Sunday, February 5th:
4:30 PM FRLA Sponsorship Meeting: The Value of FRLA Sponsorship and B2B Networking Opportunities (Sponsors Only)5:00 PM Super Bowl themed Kick-Off Reception *Wear your Giants or Patriots Jersey and join us as we watch the best ads of the year during the SuperBowl!*
Monday, February 6th:
7:00 AM Registration opens
7:30 AM Pre-conference 101 Session: Setting Up a Marketing Plan for your business: Presented by Jamie Miller, Carrabba’s Italian Grill & Lorrie Hero, TampaBay-Job-Links; For both the novice marketer and the seasoned professional, we’ll be walking through best practices when setting up a marketing plan for your restaurant/hotel and how to integrate new media with traditional marketing. By the end of this session, you will have a comprehensive outline of how to take the information from the marketing summit and build it into a plan specifically for your business.
8:00 AM Kick Off Breakfast
9:00 AM Keynote Address - with Hillary Bressler, CEO/Founder of .com Marketing – Join digital marketing pioneer and digital futurist for a visionary, visual trip into the future of online marketing and the very cool strategies that are happening today. From geotagging and remarketing to Google+, foodspotting and mobile payments, the digital landscape is expanding beyond our wildest imaginations. Find out where you can connect with your customers in the ever-changing digital landscape next year and beyond.
10:00 AM – 10:50 AM Breakout Sessions
Managing Your Social Media Marketing: Presented by Scott Shaw, Fishbowl Marketing; In today’s ever changing marketplace, hospitality business operators have another title to add to their resume- Online Marketer. The explosion of social media and online solutions provide a fantastic opportunity for operators to engage their guests and grow loyalty and sales. The list of questions from operators range from “Where do I start?” to “Who and How do I manage this?” and “How can I streamline these efforts?” This informative presentation will take you through the recipe book for success and provide clarity and demonstrate where and how to claim your online presence, how to manage your presence, using solutions like Facebook, Email, Google and Twitter to maximize your efforts to drive guests into your business, and where and how to track your presence online.
The Semantic Web – Hospitality Intelligence 3.0: Presented by Vincent Hunt, Kind Intelligence; The Semantic Web (Web 3.0) is the next evolutional step of the modern Web. Combined with the power of Social Networks, the Semantic Web has the potential to reshape how we envision the hospitality industry for many years to come. The idea of a next generation hospitality intelligence engine housed on the web is not only provocative; it's revolutionary and very possible. "The Semantic Web - Hospitality Intelligence 2.0" explores the intersection between social media and semantics and their emerging impact on the hospitality industry.
The New Age of Cross Media Communication: Presented by Christopher Lynch, PrimeNet Marketing Services. Maintaining a highly personalized dialogue with your target audience is crucial to your new customer acquisition. Learn how to construct this dialogue in a continuous “cross media conversation” utilizing interactive communications that integrate traditional forms of direct marketing with digital mediums to acquire new customers, while tracking ROI and reducing your cost per lead.
11:00 AM – 11:50 AM Breakout Sessions
Online Reputation Management Disasters: Presented by Fred Dimesa, UrbanSpoon; We'll explore Online Reputation Management failures as a cautionary tale of what not to do when it comes to your online reputation - including the infamous lawsuit debacle that spawned the term "The Streisand Effect" from the actress of the same name. This presentation will highlight some egregious (and hilarious) examples of The Streisand Effect, as well as discuss best practices for reacting to online criticism. Learn how to monitor the web, respond to negative reviews and proactively build a positive online reputation that will put diners into your restaurant.
The Dos and Don’ts of Daily Promotions: Presented by Marcelo Amigo, LivingSocial: From searching for a new restaurant to ordering delivery online, the internet has changed the way consumers find and enjoy food. Join LivingSocial as we discuss the different online marketing options out there to help promote your restaurant in today's online world. We'll discuss best practices and use real-life examples to detail how restaurants of all types (from QSR to five-star) can bring their marketing efforts online to help attract new and loyal customers.
Battling Consumer Attention Deficit Disorder – Presented by Steve Triplett, Dunn & Co: It’s getting much harder to buy quality time with your customers using advertising media. This session will focus on the ways businesses can adapt their media strategy to deal with increased clutter, decreased attention spans, and a world where consumers call the shots.
12:00 PM – 1:20 PM Luncheon & Sponsor Showcase
12:45 PM – 1:15 PM What to do when your social networks become Anti-Social: Presented by Kevin Johnson & Mark Heilig, Thompson, Sizemore, Gonzalez & Hearing and Chris Ziemba, Monitor Liability - Your customers aren’t the only people discussing your business online. Your employees are taking to social media to complain about management, bully each other, spread misinformation, and engage in sexual harassment. Employment attorneys will tell you how to address your employees’ online activity to protect your brand and your bottom line without running afoul of the law.
1:30 PM – 2:15 PM Breakout Sessions
Increase your Restaurant online exposure by 1,030% with Local Search Marketing (Restaurants)- Presented by Mark Hughes, Xcellimark. Some people think that Internet marketing is only for global marketers, but that is no longer the case. Learn how your business’ local online presence, such as your Google Place Page, Internet Yellow Page listings, and online reviews can get qualified customers to visit and/or call your place of business
Hospitality Trends (Lodging) - Presented by Cedar Hames, Nathan Hangen, and Patrick Harrison, Paradise Advertising and Marketing: Join one of the best marketing agencies in the hospitality industry as we explore what’sthe new trends are in 2012. Cedar and his team will tell you what the trends are this year and how you can use them to increase your bottom line.
Beyond Feedback: The Value of Engaging Your Guests - Presented by Don Flanagan, ChatterPlug: Join us for this informative session on how to get great customer feedback and what to do with it. You will walk away with industry data/trends around guest feedback and satisfaction, benefits/challenges/limitations of current mechanisms/processes for gathering/engaging guests and learn how to change the monologue into a dialog
2:30 PM – 3:15 PM Closing General Session: Industry Insights Panel discussion – Moderated by Nate Bagley, Tony Romas; Panelists Include Joe Yerkes, Bayfront Bistro; Kelley Flynn, Jackson's Bistro Bar & Sushi; Nancy Cimney, Ocean Properties, Ltd, and Lois Rodgers, Sirata Beach Resort & Conference Center: Join industry veterans for an insightful panel on what they learned in 2011, what marketing trends they are using in 2012, and what they see as the biggest change coming to the industry. This panel is one not to be missed and be a great ending to an education packed day!
3:30 PM - 5:00 PM Closing Cocktail Reception
To make your hotel reservations, please call the Wyndham at 813-289-8200 The FRLA rate is $149/night (2/5/12- 2/7/12)
