Coming in October: FRLA Educational Webinar Series on Online Marketing

We are pleased to announce a new educational opportunity  – a series of webinar-based courses focused on online marketing. Four courses will be offered, each consisting of three, one-hour webinars. Members can attend single webinars, but are encouraged to sign up for complete courses and will be recognized for completing them.

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• Search Engine Optimization & Content Creation (October 2010)
• Search Engine Marketing Concepts & Tactics (November 2010)
• Social Media Marketing, User-Generated Content & Reputation Management (January 2011)
• Managing Revenue for Lodgers (February 2011)

Past Webinars

"What Do You Mean I Can't Wear My Nose Ring to Work? That's Unfair!"
April 15, 2010 – How to manage the everyday problems and potential liability of getting your employees to meet expectations and comply with company policies. Presented by Constangy, Brooks & Smith, LLP.

Online Marketing Strategies - FishBowl
April 14, 2010 – Learn how easy it is to maximize your online marketing efforts to increase sales and drive traffic to your operation. Fishbowl guides you through how to navigate the online and social media marketing world and teaches you how to implement innovative strategies to create an online marketing buzz for your business. This informative seminar will provide you with tried-and-true marketing campaigns that offer value to your guests and keep them coming back for more. Topics focus on social media, online and email marketing.

A Table for Seven – The Most Common Mistakes Employers Make
November 12, 2009 – This interactive presentation focuses on some of the most important factors that impact employment decisions while addressing everything from pre-employment issues to terminations while presenting ideas on how to implement everyday techniques that will help insulate companies from disgruntled former employees. Presented by Constangy Brooks & Smith

CAUTION: Contents HOT! - Understand the Risks That Can Threaten Your Business
October 29, 2009 – The nature of the hospitality industry makes it a perfect target for lawsuits. Wrongful Termination. Discrimination. Harassment. Wage and hour. Discover how to avoid these hot issues in Florida. Learn practical strategies and solutions – don’t get burned by an Employment Practices Liability lawsuit! Presented by Monitor Liability.

2ND QUARTER ECONOMIC UPDATE
October 5, 2009 – Economic update including insightful industry analysis and supportive survey research results presented by Harry Price of Coca-Cola. Includes trend and insight information related to likely economic recovery, timing and forecasts for the coming year. The webinar is presented by Coca Cola. (30 minutes)

MAXIMIZING NON-ALCOHOLIC BEVERAGE PROFITS
July 2, 2009 – Soft drinks and other non-alcoholic beverages are some of the most profitable items on the menu.  Find out how you can make more money from this important category.

STATE OF THE INDUSTRY WEBINAR
April 2, 2009 – Presentation on the state of the Restaurant Industry. Topics include total meal and traffic forecasts for the next two years and the impact of macro economic trends on our industry. The webinar is presented by Coca Cola. (30 minutes)